Sales BDC Agent Job at Harr Motor Group, Worcester, MA

  • Harr Motor Group
  • Worcester, MA

Job Description

SALES BDC AGENT
NEW & USED CAR SALES | HARR TOYOTA & CDJR

About the Role

Harr Toyota & CDJR are one of the most recognized dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you'll be the first voice our customers hear - handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Position Details
Department: Harr Toyota - Business Development Center (BDC)
Reports To: BDC Manager & BDC Supervisor
Schedule: Full-time | Rotating schedule including some weekends
Compensation: Hourly base + performance-based incentives
Location: Worcester, MA

Key Responsibilities
  • Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
  • Convert leads into quality showroom appointments using proven BDC communication techniques
  • Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
  • Confirm appointments and conduct courtesy reminder calls to increase show rates
  • Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
  • Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
  • Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
  • Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
  • Participate in team meetings, BDC trainings, and ongoing performance coaching
What We're Looking For
  • Strong verbal and written communication skills - confident and engaging on the phone
  • Positive, competitive mindset with a drive to hit and exceed targets
  • Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
  • Prior BDC, sales, or customer service experience preferred
  • Familiarity with CRM software is a plus (DriveCentric experience a bonus)
  • Professional, reliable, and a strong team player
What We Offer
  • Competitive hourly base pay plus performance bonuses
  • Paid time off: 1 week sick pay and 2 weeks vacation
  • Paid training and ongoing development
  • Clear path for growth within the BDC and across Harr Auto Group
  • Health benefits and childcare reimbursement ($100/week)
  • Sign-on bonus: $500 after 90 days of employment
  • $45,000 - $70,000 Compensation range depending on performance and experience

Job Tags

Hourly pay, Full time, Work at office, Relocation package

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